How to make more sales with your offers

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Hello fellow marketers,

It’s now been two weeks since I started the Quick start challenge, and this week has been all about, monitoring the amount of visitors to my free video offer and what percentage of them are opting in afterwards for further information. And after viewing the figures, I am left thinking, my god, I need to learn a lot more about how to make more sales, or more optins to my offer.

I can’t tell you the actual figures but lets just say it’s below 1% optin rate (which is not good, believe me), so I am a little miffed as to why I am achieving so little, with me actually being quite active. I could use the excuse that it is still early days, and yes it is I suppose, two weeks isn’t long enough to have turned myself into an internet marketing genius, however with the amount of traffic I have generated from my efforts, there should be more encouragement in the figures.

However no one ever said it was going to be easy, and I do have realistic views on how much work it’s  going to take to make progress, I just wanted to let you know that not everything will go to plan, and the best thing to do is to monitor your results and then take corrective action. That’s what I have to do now.

Testing things out is the only way to find out if something works or not, and that takes up your time and resources, it’s frustrating but it’s part of what you have to do, to make that breakthrough. My conclusion from the results that I have to date, is saying to me, my ads are pulling in visitors to my webpage, so the ads are working. But the conversion is rubbish, so either I have a crappy squeeze page or I am sending the wrong traffic to view the offer. As I lack the experience of a competent marketer, I will have to investigate further, but my gut feeling is telling me that my traffic is not targeted enough for my offer, they are not interested enough to want to find out more.

Many newbie marketers must at some time be thinking how to make more sales, or even how to make a sale, and I am not any different,  but in order to get any sales, you first have to have a steady stream of people opting in to your mailing list, which takes time. So this is what I am going to do, firstly I have a confession to make, all competent marketing people tell you to track everything, so you can see what’s working and what’s not, and up until a few days ago, I decided to neglect this, my mistake. Now whatever I do in my advertising efforts, I am placing a tracking code at the end of my links and recording them into a spreadsheet. This will help me identify further, what part of my advertising efforts are doing well and what’s not. I should have done this from the start but failed to do so, as they say, it’s all a learning curve.

Now I should be able to tell at a glance what parts of my advertising are working better than others, hopefully this will enable me to concentrate my efforts in the right places, and stop wasting my time on those areas that are not. It is still early days in my challenge to become an online marketer, who actually can make money online, but I think at least I did make some progress this week. Finding out that you definitely need to track all of your ads, and secondly, your traffic stats will help you decide if you are offering the right incentive to your potential customers, or in fact you may be targeting the wrong traffic altogether.

How to make more sales with your offers, all starts at the beginning of your sales funnel, you have to know how to get enough targeted traffic to see what you have to offer, then have a good conversion rate for it to be able to make any sales. All of which I am learning is not as straight forward as you might think, but that’s the fun of it, isn’t it.

If anyone has any comments or questions on this post please get in touch, or leave a comment, it would be great to hear what you think about your online marketing experiences.

To our online success,

Steve Denness

 

Comments

  1. Hi Steve,

    your blog looks fine. It’s clean and quite simple which is often best.

    If I may be so bold as to offer a suggestion, which is not meant to be in any way critical…

    Your post above as well as you other posts are clearly the story of someone just starting out along the path of internet marketing. Therefore it is at odds with your video offering a seat on a $322 per day system.

    People are wise enough not to be overly curious about such a video when it’s clearly being offered by someone who can’t do the stuff in the video. I hope that doesn’t sound rude Steve, but I’d rather speak plainly than have you up the garden path.

    I did a post on my blog a little while ago. It’s the first of a series of 3 posts dealing with where you are now. If you feel so inclined, please take a read of this …

    http://zerotoheromarketing.com/list-building-basics-part-1/

    and see if it throws any light on your situation.

    I’m not saying you’re doing anything wrong. Not at all. It’s just that you’re at the start of your learning curve, and perhaps you chose the wrong place to advertise your $322 a day video.

    A squeeze page may have worked better, – where it’s not sat alongside your story about how you only started this business ‘this morning’ – lol 🙂

    Hope that makes sense Steve, – and truly no offense is intended.

    All the best with your endeavours.

    Paul

    1. Hi Paul, No offense taken at all, I really appreciate all the feedback I can get, it’s fantastic that you took the time to write this comment. Great point about the banner ad that I have on my blog, that doesn’t make sense, and I am in the process of putting a squeeze page together, so will sort that out. The benefits of being in the QSC group is wonderful. Thanks so much Steve

  2. Hi Steve.

    Although you say you have generated a lot of traffic from your efforts you don’t say how you have generated it.

    What we have learned from Dean is that there is “good” traffic and “bad” traffic. Bad traffic does not convert. WE have all had our fair share of that so don’t be too disheartened.

    Even top internet marketers find that a solo ad that they paid good money for does not result in the optins they were expecting.

    Testing as you say is the thing to do but you have to make sure you only change one thing at a time or you don’t know what has made the difference.

    Good luck with your future efforts.

    Sandy

    1. Hi Sandy, Thank you very much for your comments, what you say is correct, I think I’m getting bad traffic, most of it is coming from classified sites. Thanks for the tip on testing, changing only one thing at a time, I no it’s common sense but still.. Thanks Steve.

  3. Hi Steve,

    I really enjoyed reading your well written post. So much information,

    You are right you need to have a mailing list but not only that, the mailing list has to be responsive. That is the greatest feat! I imagine that pretty soon you will be placing an optin box on this site, right?

    Also, if you don’t mind, I would like to make a suggestion that you interlink your posts. In other words, place a link in your post to another one. This encourages people to stay on your site and it also lets the search engine know what your site is about.

    All the best in the Quick Start Challenge.

    Dita

    1. Hi Dita, Thanks so much for your advice, I will be linking my post from now on, and it’s on my list to sort out my optin form and emails. Again thanks Steve

  4. Steve you are on it my man and learning a very valuable lesson early on. Tracking your ads are key especially if you are spending money. When I first started I wasn’t doing that but I can only chalk that up to a lesson learned. Great start though bro and it will only get better. When you embrace the teachings that Dean has shared you’ll get there sooner than later.

    1. Hi Jerry, I’m glad to see that I am not the only one who has done that. Tracking ads isn’t sexy, but very important, and I can see that now. Thanks

  5. Hey Steve,

    I’ve tried classified ads too. They do not work for this. I even tried a site that was recommended for “good converting traffic” in a WSO I just bought but it was useless!

    Sandy

  6. Hi Steve,

    Finding the right free offer is the key. Here is something you can do – put a poll on your site (there is a free plugin you can use) and ask your visitors what information they want from you or want things they find the hardest. Then you will get an idea of what you can offer. If you’re offering something that your visitors dont need then there is no reason for them to sign up.

    1. Hi Kay, That’s very good advice, I have to admit it’s something that I have been struggling with.
      Will put this into action straight away,
      thanks very much.

      Steve

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