Hello fellow marketers,
It’s now been two weeks since I started the Quick start challenge, and this week has been all about, monitoring the amount of visitors to my free video offer and what percentage of them are opting in afterwards for further information. And after viewing the figures, I am left thinking, my god, I need to learn a lot more about how to make more sales, or more optins to my offer.
I can’t tell you the actual figures but lets just say it’s below 1% optin rate (which is not good, believe me), so I am a little miffed as to why I am achieving so little, with me actually being quite active. I could use the excuse that it is still early days, and yes it is I suppose, two weeks isn’t long enough to have turned myself into an internet marketing genius, however with the amount of traffic I have generated from my efforts, there should be more encouragement in the figures.
However no one ever said it was going to be easy, and I do have realistic views on how much work it’s going to take to make progress, I just wanted to let you know that not everything will go to plan, and the best thing to do is to monitor your results and then take corrective action. That’s what I have to do now.
Testing things out is the only way to find out if something works or not, and that takes up your time and resources, it’s frustrating but it’s part of what you have to do, to make that breakthrough. My conclusion from the results that I have to date, is saying to me, my ads are pulling in visitors to my webpage, so the ads are working. But the conversion is rubbish, so either I have a crappy squeeze page or I am sending the wrong traffic to view the offer. As I lack the experience of a competent marketer, I will have to investigate further, but my gut feeling is telling me that my traffic is not targeted enough for my offer, they are not interested enough to want to find out more.
Many newbie marketers must at some time be thinking how to make more sales, or even how to make a sale, and I am not any different, but in order to get any sales, you first have to have a steady stream of people opting in to your mailing list, which takes time. So this is what I am going to do, firstly I have a confession to make, all competent marketing people tell you to track everything, so you can see what’s working and what’s not, and up until a few days ago, I decided to neglect this, my mistake. Now whatever I do in my advertising efforts, I am placing a tracking code at the end of my links and recording them into a spreadsheet. This will help me identify further, what part of my advertising efforts are doing well and what’s not. I should have done this from the start but failed to do so, as they say, it’s all a learning curve.
Now I should be able to tell at a glance what parts of my advertising are working better than others, hopefully this will enable me to concentrate my efforts in the right places, and stop wasting my time on those areas that are not. It is still early days in my challenge to become an online marketer, who actually can make money online, but I think at least I did make some progress this week. Finding out that you definitely need to track all of your ads, and secondly, your traffic stats will help you decide if you are offering the right incentive to your potential customers, or in fact you may be targeting the wrong traffic altogether.
How to make more sales with your offers, all starts at the beginning of your sales funnel, you have to know how to get enough targeted traffic to see what you have to offer, then have a good conversion rate for it to be able to make any sales. All of which I am learning is not as straight forward as you might think, but that’s the fun of it, isn’t it.
If anyone has any comments or questions on this post please get in touch, or leave a comment, it would be great to hear what you think about your online marketing experiences.
To our online success,